The marketing process begins once the home is listed. The marketing steps that we take are of no additional cost to the homeowner. While there are various ways to market your home, such as a few that are listed below, pleases remember that we customize our marketing based on the individual property and the demand of the marketplace. Not every home and marketplace is the same so it is not a one size fits all. If you have specific requests, we will be happy to discuss those with you at the time that we meet. It is our goal to to sell your property for the most amount of money in the least amount of time.
How does your home stand out from the competition? By staging your home to sell. Homes that are staged sell faster and for more money. Staging does not have to be an extravagant expense. It involves getting your house sparkling clean, getting rid of the clutter and styling a house. Many aspects of staging can be accomplished by the homeowner. Professional staging is also a very powerful option.
Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. Photos are the first impression of your home. Most potential buyers will look at photos online before they begin visiting homes. Often times, professional photos are not necessary to get your home sold. At 4 Corners Realty, we take numerous, quality photos to give a clear, professional look of your home. When it is appropriate, we may have skilled photographers come out and take those photos for us.
Virtual tours are another tool that we use to market your home to online buyers. It can be very effective and enticing. We then post the link to social media, real estate related websites and part of an email campaign.
Not every agent take the time to hold open houses. Open Houses can be an effective method of potentially reaching a local buyer for their property. There are times when an open house can be appropriate and that is something that we can discuss to see if this is an option for you.
As you probably know, most buyers begin their home search online. As a matter of fact, if your listing is not online with numerous photos/virtual tours/maps/and detailed descriptions, those buyers will likely never make it to see your property in person. That is why I place a high priority in packaging your home in such a way that will make them want to pick up the phone and set up an appointment to view your property. It will be displayed on our website and also numerous real estate websites such as Realtor.com, Zillow, and Trulia and on social media sites such as Facebook.
We are very email responsive. We use email marketing campaigns that we send to our list of clients, contacts and interested buyers.
Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, but it can be used to a certain extent. For example, printing flyers of a new listing or an open house and distributing them throughout the neighborhood. Another avenue could be advertising in the local paper or magazine.
Your home will be listed in the local Southeastern Indiana Multiple Listing Service. It will be distributed to hundreds of local real estate agents with prospective buyers.